If you’re wondering if it is possible to make over $10,000 monthly with a YouTube channel that involves making faceless videos, you can look to AnimalWised for proof that it can be done. This article covers a case study of the popular AnimalWised youtube channel, showing you what they do, how they approach making their videos, and how you can leverage similar tactics to create your own successful YouTube channel.
Faceless YouTube Channel Case Study (AnimalWised)
What Is AnimalWised?
Tons of people love animals, and even more love learning about them. If you are someone who loves your pet and is interested in learning more about the animal kingdom in general, chances are you have watched videos such as the ones created by YouTube channels such as AnimalWised. They provide viewers with facts, photos, and videos about a slew of animals, offering reliable information, comprehensive knowledge, training guidance, veterinarian suggestions, and even beauty tips.
You can learn anything from fun facts about dogs to how to calm a nervous one down, learn about different animal breeds, or just watch videos of kittens playing happily.
How Does AnimalWised Make Their Videos?
Believe it or not, regardless of how much effort it seems that the videos on the channel took to put together, they are easier to make than you might think. Most of the footage is from stock photos, clips, and general voiceovers. They, of course, need someone to put the videos together and ensure a good flow, such as a producer. However, there isn’t much to creating these video types overall. In fact, with the right tools, anyone can do it, a fact that we will dive into deeper later in this case study.
How Much Does AnimalWised Make?
The AnimalWised YouTube channel has been posting videos since 2016, and since then they have garnered over 510,000 subscribers, with 121 million views across their 705 videos. This averages to roughly 10 videos per month being posted to their channel. 27 of their videos have over a million views, and a few others have 5 million or more (giving them viral status).
In essence, AnimalWised caters to a niche audience or those who love to watch animal videos. This niche just happens to be enormous. In order to find an effective niche, it is important to apply the first qualifier being that the videos need to have over 100,000 views. AnimalWised clearly checks off that box easily.
If we refer to Social Blade, a hub of information that generates estimated earnings of YouTube channels based on views and other monetization metrics, AnimalWised looks to be pulling in $10,700 monthly just from their ad revenue. That equates to $4.00 in CPM. With that as the CPM average and the fact that the channel draws approximately 2.6 million monthly views, we arrive at the $10,700 monthly figure. While this is an estimate, it is entirely possible that with other video types they make more than that.
Can AnimalWised Improve In Any Way?
While AnimalWised makes a lot of money, a brief examination of a few of their videos makes it obvious that they are not leveraging multiple opportunities to maximize their earnings even more. While we know the ad revenue through the partnership program through YouTube, there are other monetization forms that AnimalWised looks like they are overlooking.
Affiliate Marketing Partnerships
One of the ways they seem to not be monetizing is by promoting other people’s products through their channel, a partnership known as affiliate marketing. This is just the process where an individual or channel promotes products by affiliate partners, and then collects a small commission from every sale. They can utilize it in several ways. For instance, in their videos about the best types of dog food, they could place affiliate links to the brands they rank in the video’s description and make a commission when such a product is purchased through that link.
Similarly, they could use the same strategy on their Christmas gift ideas for the cats and dogs video. Simply placing affiliate links in the description will have at least some fraction of people who view the video purchase the products, earning them more money. Since AnimalWised’s videos in large part talk about pet products, they have the perfect platform to capitalize on sales.
Brand Sponsorships
AnimalWised could also get sponsorships from various pet brands. There are a number of sites that actually link creators to brand sponsorships allowing for the channel to essentially promote and endorse a product they are already talking about in their videos, and make money through these partnerships.
Creating Longer Videos
One of the easiest ways to maximize AnimalWised’s earning potential is for them to generate longer videos. Currently, most of the brand’s videos fall somewhere between 2 and a half minutes to about 6 minutes, with the majority being between 3 and 4 minutes.
However, longer videos, such as those averaging between 6 and 8 minutes can actually generate more opportunity for ad placement, which naturally drives revenue potential up. While their audience may not enjoy the longer format, testing the strategy out carries little to no risk to see if it will work.
Create Gifts (Custom, Handmade, Custom, Or Unique)
There are a lot of great, unique animal and pet-centered gift ideas, some of which are vintage, others custom, and others homemade. These gifts can be created and promoted through the channel’s videos. AnimalWised can set up its own Etsy marketplace, the link to it on its video descriptions. Interested viewers can then make purchases from those links.
Selling Merch
If there is no place to stockpile inventory and promote it, a channel can utilize print-on-demand service solutions to promote and sell on-demand merch. Etsy, Printful, Printify, Teespring, Sellfy’s POD, and many other services allow users to order a custom item that will then be printed for them at the time of order. The printing service will take a portion of the cost, while AnimalWised can collect the difference.
Creating A Channel Like AnimalWised
Creating a channel like AnimalWised may seem daunting and undoable to some people, but the truth is that it isn’t actually difficult to do. You just need initiative, some time, and some preparation to set everything in place. You can check How I Make Money On YouTube Without Making Videos or To set up a channel like AnimalWised you could take the following steps:
- Create The YouTube Channel: First and foremost your channel needs a name. Once you have that, you can set it up on YouTube, and get everything prepared to upload and publish videos.
- Optimized Channel Settings: Next, you will need to come up with a catchy channel description and optimize it with low-competition keywords. You should use tools like TubeBuddy and VidIQ to find keywords for your channel, as well as other topics. You will also need a YouTube cover and logo that are reflective of your channel’s niche. You can create one yourself if you have an eye for the artistic with free tools like Canva, or order an inexpensive professionally made one from Fiverr or Upwork.
- Determining Initial Topics: To cater to a particular niche, your channel will need to relate to a particular topic. You can take guidance from AnimalWised’s channel by looking at the channel’s most popular videos. Topics that work well on other channels will likely work well for you too. Watch the videos you feel are best and take notes so that you can get an idea of how to put together your script.
- Write The Script: Next, using the notes you took from the video, research the topic in question further and find additional information that you can add to make the video even more interesting and informative. Remember, you do not simply want to copy AnimalWised, but to make a video that is better than theirs. Once you have enough information either write a script (average of about 1,800 words, or, if you are not a proficient writer, you can hire someone on Fiverr or UpWork to write one for you.
- Obtain Stock Footage: The video would be nothing without visuals, so you will need to obtain a library of pictures and video clips. You can find tons of them for free at sites like Pixabay, Depositphotos, Envato Elements and Pexels, as well as many other stock repositories online. Our preference is the amazing library of stock imagery and video at Canva PRO.
- Voiceover: If you are comfortable narrating the script you can proceed to make the video, though if you aren’t you can hire someone from Fiverr or Upwork for that job too.
- Create Your Videos: Once you have the stock images/footage and the voiceover ready, you can use video editors such as Hippo Video, Fillmora, and InVideo.
- Create Thumbnails: Thumbnails are the first thing the viewer sees when they are considering whether or not to watch your video. For that reason, it is important to get some great ideas for thumbnails that will attract attention. The most effective are those that use a combination of text, bright colors, and the channel’s logo. It is worth experimenting with different combinations and making sure that the thumbnail clearly conveys what the video is about. If you are not artistic, you can pay someone $5 on Fiverr to create a good one for you, or you can use a thumbnail template in the Canva tool.
- Upload The Videos: Once you have your video and thumbnail ready, it’s time to upload them to YouTube. Keep in mind that depending on the video’s size, the upload may take a while to actually appear on the site.
- Monetize: Before you can begin earning ad revenue, you will need to garner 1,000 subscribers and log 4,000 watch hours, but don’t let that discourage you. If you engage in affiliate marketing, you can start making money straight away. All you need to do is sign up for any of the pet affiliate marketing programs and place the links to your affiliates in the video descriptions. Once someone clicks your link and makes a purchase, you will earn a commission for promoting the product. The easiest programs to get started with are Amazon Affiliates or Clickbank.
Faceless YouTube Channel Case Study (AnimalWised): Final Thought
AnimalWised has done a great job with its channel, but they have not tapped into the multiple revenue streams available to them. Their monetization strategy is simply not sufficiently optimized, so if you create a similar channel that takes advantage of those things, you can compete with them soundly.
This case study summarized what you would need to do to build an efficient channel in the same niche as AnimalWised. We are happy to offer you our free training if you would like to learn every step of the process in great detail.
Frequently Asked Questions:
Which type of channel is best for YouTube without face?
It is not possible to determine which type of channel would be “best” for YouTube without a face as the success of a channel depends on a variety of factors including the quality and relevance of the content, the target audience, and the level of promotion and marketing efforts. It is important to focus on creating high-quality content that resonates with the intended audience and promoting the channel effectively to attract and retain viewers.
Can I monetize my channel without voice?
Yes, it is possible to monetize a YouTube channel without using voice. Many channels that do not use voiceovers or speaking on camera are able to monetize their content through the YouTube Partner Program. These types of channels may include animation channels, educational channels featuring text-based content or visual demonstrations, or channels featuring inanimate objects or pets.
Hi, my name is Idammah, and I am the founder of Vid Gators, a website dedicated to helping people make money through YouTube. I have always been fascinated by the potential for success on the platform and the power of video as a medium for communication and entertainment. That's why I started this blog – to share my own experiences and the strategies that have worked for me with others who are looking to do the same. I have personally tried a variety of methods for making money through YouTube, including creating and monetizing my own channels, collaborating with brands, and using video content to drive traffic to my website. While some methods have been more successful than others, I have learned a lot along the way and am constantly experimenting with new ways to earn an income through video. I am excited to share my knowledge and experiences with my readers, and I hope that my blog can be a helpful resource for anyone looking to make money through YouTube. Thanks for stopping by!
